Millennials – people age 18 to 34 – now make up the largest and most diverse age group in California. With 4 million potential young voters, we have the power to propel forward issues that really matter to us and our communities. This election cycle, we experimented with using Hustle, a text-based organizing app, to contact young voters of color. Our goal focused on making sure that young people of color have a voice in our political system and exercise their right to vote.

As part of YVOTE, a collaboration of progressive political organizations throughout California, we collectively reached 129,000 people through our Facebook posts and over 250,000 people through text and phone calls. With support from our volunteers, Oakland Rising specifically contacted 31,015 people via text — more than 3x our goal! Of those young voters of color whom we texted, 1,465 responded by pledging that they would vote. We also ensured that every person who responded to our text had their polling location and all the resources they needed to vote.

Mobilize the Immigrant Vote Action Fund and Bay Rising also partnered with us on this project. With these two groups, we set a goal to educate millennials of color about specific propositions that would bring resources to our communities and reform the criminal justice system if passed.

Summary of Results:

  • We contacted 31,015 people and had about a 10-20% response rate
  • 1,465 people responded to our texts pledging they would vote
  • 18 volunteers signed up to do Hustle texting

Oakland Rising will continue to engage young voters as we know that they are the future of our State and their voices must be listened to, and we will continue to reach out to young people with the tools they know best.




570 14th Street, Suite 6
Oakland, CA 94612

Oakland Rising and our collaborative partners are united in our vision for a city that embodies health, happiness, safety, and equal opportunities for all. Our goal is to create a model of progress and sustainability that showcases the possibilities for American cities in the 21st century. We are committed to dismantling the barriers of racial, economic, political, environmental, and educational inequities that have divided us, and instead, embracing the collective strength found in our city’s diversity. We firmly believe that Oakland can achieve its full potential when every resident, student, and bus rider has the ability to shape our city’s future. This vision is attainable and we are determined to realize it through our collective actions, whether it’s through voting, meetings, or call to actions.

Every year, we release a Vision, Issues, and Policy Platform (VIPP) which outlines the annual policies that we and our eight partner organizations prioritize in order to advance racial, economic, and environmental justice in the Town. Our collaborative’s agenda encompasses a range of critical initiatives, from expanding affordable housing to creating a more equitable democracy through campaign finance reforms. These priorities are designed to provide vital protections and innovative solutions for the most vulnerable members of our community. As we continue our efforts to promote these policies, we hold conversations with thousands of voters, lead and co-host impactful town hall meetings, educate and mobilize residents and voters, and undertake various other initiatives.

To gain a deeper understanding of our commitment to resist, protect, and advance in this political moment, we invite you to explore our 2023 Vision, Issues, and Policy Platform. Together, we are making strides towards a more equitable and just Oakland, and we remain steadfast in our pursuit of change, one vote, one meeting, one march at a time.

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Oakland Rising is a project from our hearts for the people of Oakland. Thank you for your contribution!